CareersSocial Media Specialist


Social Media Specialist



The Social Media Specialist is well-versed in the financial industry and thinks strategically and works to effectively implement social media programs for a myriad of prospects/clients. This person must demonstrate extensive social media experience, including knowledge of all platforms and the use of social media for marketing and business purposes. She/ he participates in a wide variety of social media activities, such as content strategy development, community development and management, paid/promoted social media, and reporting on key analytics. This person is a storyteller, a tribe-builder, someone who knows how to connect with people in a real and genuine way. This person recommends social media channels appropriate for client marketing, and guides clients/prospects to take action.



  • Develop brand awareness and online reputation
  • Curate content and assist in the creation of original content for the firm’s social media channels, including but not limited to Facebook, Instagram, YouTube, and LinkedIn.
  • Experiments with new and alternative ways to leverage social media activities
  • Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client engagement
  • Measures and reports the impact of social media on overall marketing efforts
  • Collaborates with other departments to manage online reputation
  • Utilizes knowledge of SEO and works with the firm SEO team to enhance overall content strategy marketing efforts
  • Work with the marketing Director and designers to produce visual content.
  • Implement digital media campaigns & print content and assist with marketing campaign strategy
  • Monitor channels and respond to questions.
  • Drive lead campaigns through atomization software
  • Manage all content related assets to include print, web, and editorial features
  • Consistently design, publish, and manage relevant, original, high-quality content for all brands. This includes interacting with vendors and engaging in dialogue.
  • Design and create email marketing campaigns
  • Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Research and analyze trends within our industry
  • Expand community outreach efforts through purposeful networking
  • Perform other related duties incidental to the work described herein


    • 2+ years of marketing experience
    • BA or BS degree in Graphic Design, Marketing or related field
    • Social media marketing experience
    • Proven ability to build a social media community and following
    • Preference in knowledge or experience of the financial industry
    • Excellent communication skills: both verbal and written
    • Witty with a great sense of humor
    • Creative and self-motivated
    • Computer skills are a must
    • Excellent Time Management skills
    • Detailed oriented

Skills and Knowledge

    • WordPress, InDesign, Social Media Platforms, and SEO

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Thank you for your interest in The LifeWealth Group!